The same ad, over and over
Many advertisers run 10, 20 or 30 ads with the exact same text. Meta now treats near-identical ads as one ad, so it has nothing new to test.
What it costs you: you’re paying for 20 ads but really testing 1.Meta ads · Landing pages · Tracking
You’re paying for the clicks. Your funnel is losing the money.
I find the leaks between your ads and your sales, then fix them: the page your ads send people to, tracking Meta can learn from, and fresh ads every month. So more of what you spend turns into calls, sign-ups and sales.
Free. A short video showing where your ad money is leaking and how I’d fix it, sent within 2 business days. No call needed.
Six leaks that quietly drain your ad budget
Most businesses don’t have an ads problem. They have a leak somewhere between the ad and the sale. You still pay for every click that falls through it. These are the ones I find most:
Ads that have run for months
One ad idea usually wears out in two to three weeks. After that, the same people keep seeing it and scroll past.
What it costs you: every lead gets a little more expensive, every week the ad stays up.Tracking Meta can’t see
If your pixel doesn’t fire on the sign-up, checkout or form, Meta can’t tell who said yes, so it can’t go find more people like them.
What it costs you: you pay for clicks, not customers.Straight to a calendar, form or Messenger
Sending cold ad traffic straight to a booking calendar, a bare form or a chat window only works for people ready to act that minute. Everyone else leaves, and you have no email to follow up with.
What it costs you: you pay for the click and lose the person.A page that doesn’t match the ad
The ad promises a free guide and the page asks for a call, or the ad shows one price and the page shows another. Or the ad tells one story and the page opens with another. Whoever clicked has to work out why they’re there.
What it costs you: people leave right after you’ve paid to bring them.Small things that cost trust
A blank browser tab title, an internal file name in the tab, a typo in the Facebook page name, a link to last season’s event, leftover template text.
What it costs you: doubt, right before the sign-up.Each one is usually a quick fix. The hard part is spotting it, because you’ve seen your own ads and page a hundred times.
What a leak actually costs
Here’s a simple example. The numbers are made up to show the maths; your audit uses your real ads.
Example only. Not a client result.
Before the fix
Monthly ad spend$3,000
Clicks (at $2 each)1,500
Sign-ups1 in 40 = 37
Cost per sign-up
$81
After the fix
Monthly ad spend$3,000
Clicks (at $2 each)1,500
Sign-ups1 in 20 = 75
Cost per sign-up
$40
Same budget, same ads. Fixing one leak can halve what each sign-up costs you.
What I can do for you
Everything between your ad and your customer, done by one person who checks the whole path.
Meta ads management
I plan, launch and adjust your Facebook and Instagram campaigns, and tell you every week what ran and what worked.
Ad creative and copy
Hooks, scripts and ad copy in volume: different angles and formats, so Meta always has something new to test.
Landing pages and sales pages
Pages that match your ad’s promise, load fast on phones and ask for one clear action.
Tracking you can trust
Meta pixel and Conversions API set up and tested, so Meta learns who actually buys and finds more people like them.
Funnels
Lead magnets, webinar and training registrations, application funnels and simple checkouts, built end to end.
Follow-up that catches the rest
Thank-you pages, follow-up emails and chat replies (Messenger, Instagram or WhatsApp), so people who aren’t ready today don’t disappear.
Coaches & course creators
Service businesses
Events & trainings
Businesses selling online
What I do for you
The Build
Your funnel, rebuilt to turn clicks into customers
- A new landing page that matches your ads, built for phones first
- Meta pixel and Conversions API set up, tested and checked against real sign-ups
- 10–15 distinct ad concepts to launch with: different hooks, formats and angles, not 15 versions of one ad
- Your links, thank-you page and follow-up emails checked end to end
Managed
Fresh ads, every month
- 15+ new ad concepts a month so your ads never go stale
- I run and adjust your campaigns; you approve the big decisions
- Landing page tests to lift sign-ups and sales
- A short video update every week: what ran, what worked, what’s next
You pay Meta directly for your ad spend. My fee covers the work, never a cut of your spend.
How it works
1
Request your free audit
Tell me where your ads send people. It takes two minutes.
2
Get your audit video
Within 2 business days I send a short screen recording of your ads and page, showing what’s leaking, what it’s likely costing you, and how I’d fix it. It’s yours to keep, even if we never work together.
3
Talk it through
If you want my help, we book a 20-minute call to see if it’s a fit.
4
Your new funnel goes live
I build the page, set up tracking and launch the first ads, usually within 14 days of getting your access.
Is this a fit?
Good fit
- You sell something people can buy, book or sign up for
- You already run Meta ads, or you’re ready to spend at least $1,000 a month
- You want more customers from your ads, not just more likes
- You’d rather have one specialist than a big agency
Not a fit
- You’re not running ads and don’t plan to
- You want guaranteed revenue numbers (nobody honest can promise those)
- You need Google Ads managed (I work on Meta)
Three founding client spots
I’m taking on three founding clients. You get a lower rate than I’ll charge later. In return, once we’ve got results, I ask for two things: permission to share them as a named case study, and a short video review.
I’d rather earn proof than fake it.
Who you’ll be working with
I’m Oto Charles. I run Meta ads and build the pages they send people to. I’ve done it for event registrations, training programs and businesses selling online.
Most of my day is spent doing what busy business owners don’t have time for: going through funnels click by click until the leak shows up.
I work remotely and keep hours that overlap with US and UK business hours. You deal with me directly, not an account manager.
Questions people ask
Through Meta’s Ad Library. It’s public: anyone can see any advertiser’s live ads there, how long each has been running, and where they link. I only look at what’s public.
No. I look at each business’s ads myself before I reach out, and I only message people when I’ve found something specific. If you’d rather not hear from me, say so and I won’t message again.
Yes. You get a video, not a sales pitch. If you watch it and never reply, that’s fine.
No. I only look at what anyone can see: your ads in the Meta Ad Library and the pages they link to. If we work together, you give me partner access in your Meta Business account, never your password.
You pay Meta directly. My fee covers the work.
Usually within 14 days of getting your access and materials.
No one honest can guarantee sales. What I can promise is clean tracking, a page that matches your ads, and a steady supply of fresh ad concepts, so you’re never guessing why things stopped working.
Coaches and course creators, service businesses, events and trainings, and businesses selling online. If you’re not sure, request the audit anyway and I’ll tell you honestly whether I can help.
No. I focus on Meta (Facebook and Instagram), because that’s where I’m best.
No. It’s month to month, with 30 days’ notice either way.
Find out where your ad money is leaking
A free video audit of your ads and landing page, sent within 2 business days.
- A screen-recorded walkthrough of your current ads and landing page
- The 1–3 leaks costing you the most money and sign-ups
- The fix for each one, yours to use with or without me